Local Keyword Research: 4 Easy Steps to Attract More Customers

Putting the effort into local keyword research gives you a chance to replicate Kody’s success. General vs. Local Keyword ResearchWhen you do general keyword research, you aim to understand the terms that people use to describe companies, products, or services like yours. The biggest difference between general and local keyword research is keyword structure. A big part of local keyword research is identifying the exact location-specific modifiers your audience uses in their searches. For local keyword research, you can use the free Google Keyword Planner.