Social Media

Meta rolls out paid verification

20 hours ago

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is...

YouTube overlay ads are going away

Mar 9, 2023

YouTube has announced that it will remove overlay ads from the platform starting on April 6. The removal of overlay...

TikTok introduces a “Series” feature enabling creators to sell premium episodes

Mar 8, 2023

TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly...

Pinterest is experimenting a new premium video ad format

Mar 6, 2023

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s...

Biden approved to decide fate of TikTok as US ban nears

Mar 4, 2023

The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following comparable measures in more...

Overcoming the paradox of personalization to meet consumer expectations

Mar 4, 2023

With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs...

Level up your video game ad strategy: A guide to measuring success

Mar 4, 2023

Different video game ad typesBefore delving into the metrics used to measure the success of video game ads, it’s important...

For video ads, longer is better

Feb 24, 2023

Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. “Our attention spans may be short, but longer...

Social media engagement hits a new low, except for TikTok

Feb 23, 2023

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s...

Ads for cannabis are now allowed on Twitter

Feb 17, 2023

According to a policy update published on its website, Twitter will only allow a limited number of cannabis ads. Twitter...