SEO roadmap vs. SEO strategy: What’s the difference? The SEO strategy defines the general goals and approach, while the SEO roadmap breaks down the steps required to execute that strategy. You can’t have an effective SEO roadmap without a strategy, and executing a strategy effectively is not possible without a roadmap. How to create an SEO roadmapTo craft an effective SEO roadmap, analyze the website’s overall performance. Examples of SEO roadmap initiativesThe roadmap can be created for almost any SEO task.