7 ways to use generative AI in PPC

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today7 ways to use generative AI in search advertisingKeeping in mind the need for detailed prompts, here are seven ways to use generative AI tools in search advertising:1. Using generative AI in PPCGenerative AI is a game-changing tool that saves time.