PPC

LinkedIn Ads: A Beginner’s Guide

May 28, 2024

In this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads...

Google Ads Competitor Analysis: A How-to Guide (+ Top Tools)

May 24, 2024

And it can focus on Google Search ads, Google Shopping ads, and ads on websites that partner with Google through...

Native Ads: What They Are & How to Use Them

May 16, 2024

Native ad formats include:ArticlesSocial postsImagesVideosThese ads are typically marked as “Sponsored,” “Promoted,” or “Ad.”For example, Think with Google uses native...

Cost Per Click: Definition, Why It Matters + How to Measure CPC

May 15, 2024

What Is Cost Per Click (CPC)? Cost per click (CPC) is a metric that measures how much an advertiser pays...

Google Ad Preview Tool: How to Check Your Ads

May 9, 2024

Like this:Reasons to Use the Google Ad Preview ToolUse the Google Ad Preview Tool to see an accurate ad preview....

Google Ads Keywords Explained: Boost Your PPC Performance

May 3, 2024

Pro tip For a more comprehensive explanation of Google Ads, check out our guide: What Is Google Ads & How...

What PPC Management Is & How to Get Started

Apr 27, 2024

PPC management involves overseeing everything related to a business's PPC campaigns and strategy. In-House PPC ManagementBoth outsourced and in-house PPC...

What Is SEM? The Definitive Guide to Search Engine Marketing

Apr 27, 2024

Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid...

PPC Survey: AI top priority but concerning, Google Ads trust down

Apr 6, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the...

Search Ads 360: 3 best practices for advanced PPC marketers

Apr 1, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search...