PPC

5 new updates to Google AdSense Auto Ads

3 days ago

Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. The...

Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?

3 days ago

Advantage+ shopping campaigns: The lowdownAdvantage+ shopping campaigns use automation to streamline and optimize ad delivery. Concerns for ecommerce business ownersWhile...

Microsoft Ads broad match modifier keywords now serving ad broad match

4 days ago

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search...

Microsoft Doctor and Clinic ads are now in open beta

6 days ago

Doctor and Clinic Ads are intent-triggered based on search for conditions, symptoms, specialists, and many more. With Microsoft Audience Network,...

TikTok enters the search ad market, challenging Google and Microsoft

Mar 10, 2023

TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and...

New Analytics user access management changes in Google Ads

Mar 4, 2023

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create...

2 new Google ad network policy updates

Mar 4, 2023

The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and...

Last call for Google Ads API v11

Mar 4, 2023

Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after...

Balance Privacy and Personalization with these First-Party Data Strategies

Feb 28, 2023

Learn how first-party data can help you balance the conflicting goals of privacy and personalizationDiscover best practices for collecting, storing,...

Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns

Feb 24, 2023

Google import for Smart campaigns. The new Lodging solutions ads provides users with:Property promotion adsHotel price adsHotel price ads with...