How to Create a Marketing Budget in 9 Steps (+ Free Template)

2023 Marketing Budget as a Percent of Total Revenue (2019-2023)Image Source: GartnerYour marketing budget will be influenced by various factors. Use a Marketing Budget TemplateStart with a budget template that provides guidelines by dividing your potential marketing expenses into categories. Free Marketing Budget TemplateUse our free, comprehensive marketing budget template as a starting point. ((Revenue growth - marketing costs) / Marketing costs) x 100 = ROI %Example: A company spends $5,000 on marketing. Once you’ve completed these steps, download our free marketing budget template.