A Marketer’s Guide to STP Analysis

May 01, 2024

The Segmentation, Targeting, and Positioning (STP) marketing model is a smart way to run impactful and efficient marketing campaigns. The STP model requires detailed audience research, resource allocation, competitor analysis, and aligning your brand objectives with customer wants and needs. Before getting started with the STP model, it’s important to understand the definitions of each component of the STP marketing model. Benefits Of The STP ModelThere are a number of reasons why the STP model is useful for marketers and brands as a whole. How To Apply The STP ModelApplying the STP model makes the most sense when broken down into its three components: segmentation, targeting, and positioning.

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