Extending Your Schema Markup From Rich Results To A Knowledge Graph

But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss the opportunity to create semantic Schema Markup and build their content knowledge graph. In this article, we will discuss why it is important to start thinking about Schema Markup for its semantic value and how you can use your Schema Markup to build a reusable content knowledge graph. Implementing Schema Markup To Build A Content Knowledge Graph Vs. Just Rich ResultsYou might wonder: How is this different from implementing Schema Markup to achieve a rich result? Content Knowledge Graph Brings Context To Your ContentIf your organization is using Schema Markup on select pages for the purpose of achieving a rich result, it is time to rethink your Schema Markup strategy.