ROI-driven content marketing: Aligning strategies with revenue goals

And when it comes to marketing tools, content marketing often steals the spotlight. Content marketing ROI is the return on investment from your content marketing efforts. Here’s the formula for calculating content marketing ROI:(Return – Investment) / Investment x 100 = ROI percentageYour “return” is the revenue generated from your content marketing. Dig deeper: How to create and execute a buyer journey-based content strategySet clear revenue goalsDefine specific revenue goals you aim to achieve through your content marketing efforts. Here are some proven strategies to boost your content marketing ROI:Improve content qualityBetter content = better results.