B2B audience targeting: Meta Ads as an alternative to LinkedIn

Still, there’s a way to target a similar B2B audience on Meta, where advertising costs are significantly lower. Dig deeper: Meta advertising: 5 best practices for 2024Why B2B lead gen on Meta is easier than you thinkParticularly for B2B lead gen, you likely have assets that can be repurposed quickly by resizing and making a few modifications. Audience targeting on Meta: Options and frameworkWith ecommerce and B2C lead gen, we tend to do a lot of broad targeting. My audience targeting guidelinesHere are some additional guidelines I follow when running B2B lead gen campaigns on Facebook and Instagram. Test before you divestI understand the skepticism around using Meta Ads for B2B lead generation advertising.