Digital Analyst, Team Lead

We're seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.

As a Digital Analyst Team Lead, you'll be responsible for supervising a group of digital analysts and also executing the setup, management, and troubleshooting of GTM and GA4 accounts for clients in a variety of industries.

Team members carry a great work-life balance and directly make an impact on our company as well as the lives of our clients, communities, and fellow team members.

WHY WORK AT DOM?

At a mid-sized agency, you have the opportunity to move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard- working individuals. We take our ‘No Jerks' policy seriously here.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through pay-per-click advertising, search engine optimization, social media advertising, and other forms of digital advertising. We're a stable (established 2006) and growing leader delivering excellent results to our clients who say things like:

“DOM constantly pushes the envelope. They're great communicators and are fun to work with, too.”

“Working with DOM is like working with colleagues who have our company's best interest at heart.”

“I'm approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We offer a competitive package that includes health, dental, vision, and short-term disability insurance; 401(k) with company match; and annual profit sharing.

ABOUT THE POSITION

You'll be an important member of the Strategy & Analysis Department, working to ensure the efficient and effective execution of conversion tracking, troubleshooting implementation issues, and building custom reporting dashboards.

As you grow in experience, you'll have the opportunity to follow paths toward management or strategy.

Day-to-day work will vary; it includes organizing the responsibilities of others and ensuring work follows the outlined processes and meets quality expectations; training; resource management; executing content work and client communication.

It will also include implementing or troubleshooting conversion tracking within Google Tag Manager and Google Analytics / GA4 for various digital marketing channels (Google Ads, Microsoft Ads, Facebook/Meta Ads, CRMs); custom report creation through Google Data Studio (Looker) or Google Sheets; organizing your work and ensuring output follows the outlined processes and meets quality expectations; communicating technical needs to internal team members and clients.

WHO YOU ARE

You will have a minimum of 3 years of experience directly executing GTM/GA work. This experience will include the following:

Proficiency with data visualization tools (Google Data Studio / Looker Studio) and digital analytics tools (Google Analytics) to create performance dashboards

Implementation of conversion tracking via a tag manager solution (Google Tag Manager)

Strong understanding of different attribution models and Google Analytics, including 360

Strong understanding of conversion tracking technical needs and possess the ability to communicate information to internal team members or clients

Development of benchmarks and KPIs

Solid understanding of A/B testing, audience segmentation, keyword measurement and auditing digital platforms (Google Ads, Meta Ads)

Advanced Microsoft Excel, Google Sheets and PowerPoint skills

Ability to detect data anomalies and audit data platforms

Additionally, you have the following:

2-years of supervisory experience

Experiencing completing quality assurance checks for team members

Leading team projects and meetings

Identifying bottlenecks or challenges within the team or individual contributors and driving efficiency through processes or AI

Communicating professionally with clients

Bachelor's degree or equivalent work experience in statistical analysis

Strong analytical and problem-solving skills

Self-motivation and independent thinking

Ability to clearly summarize complex analyses in a digestible format

Ability to present complex data analyses in a meaningful and actionable way

Outstanding computer skills

Excellent written and verbal communication

Top-notch organization skills

The following skills are a plus:

Digital agency experience

Experience with additional analytics, data analysis and visualization platforms, including Google BigQuery

Experience with SEMRush

Utilization of SQL to manipulate, arrange, query and present data

Python and R

Website and HTML knowledge

Ability to train junior team members as needed

Direct Online Marketing is an Equal Opportunity Employer (EOE).

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