People are more likely to create websites, social media profiles, or adverts for their businesses online as the marketing environment shifts toward becoming more digital in order to reach even more potential clients.
Thus, digital marketing—the activity of promoting one's goods and services through the use of digital technologies—becomes essential for operating a business.
Jobs in digital marketing are becoming more and more popular as a result. But people who are interested in careers in digital marketing might not know where to begin.
We'll go through 8 of the most in-demand positions in digital marketing today, including their qualifications, typical yearly salaries, and job descriptions.
We'll also include a list of useful tools, tips, and tricks as well as some fundamental digital marketing ideas to understand as you get ready for a career in the field.
Finally, we'll provide a list of five well-known job search engines for finding a position in digital marketing. Let's begin straight away.
The Top 9 Jobs in Digital Marketing
In the field of digital marketing, there are numerous positions available, each with certain qualifications and specializations.
This section will go over a list of 9 of the most well-liked positions in digital marketing that our specialists have chosen.
We will go over the qualifications, job descriptions, and average yearly pay for each position in digital marketing, as reported by Glassdoor.
1- Content Writer
Requirements include a bachelor's degree in marketing, communications, or a similar industry, expertise writing digital content or copy, a firm understanding of SEO best practices, strong writing abilities, and a working knowledge of CMS.
Annual salary of $47,000 on average
A content creator produces content to raise brand or business exposure. The purpose of this content, which can take many different forms, is to draw potential customers, including blog entries, articles, social media posts, and marketing copy on the company website.
Industry-related subjects are researched by content writers, who then use the information to produce content. After drafting, they collaborate closely with editors on their content team to revise and polish the material. Together, they improve readability by correcting any grammatical and spelling problems.
A content writer should follow the voice, tone, style, and linguistic rules established by the content team in addition to checking the material for typos.
SEO is a key element of writing digital content. It's vital for authors to comprehend and use fundamental SEO blogging tactics. The right use of headers, link building, title tags, and meta descriptions are a few examples.
Typically, businesses want media content to complement the text in order to grab readers' interest and avoid producing boring content. In order to produce the media content that supports their writing, writers work in collaboration with graphic designers.
The most common content management systems (CMS), which are how website content is commonly delivered, should be recognizable to content writers who are in charge of writing blog posts or articles.
One of the most lucrative online businesses is starting your own blog, which you may do once you have experience as a content writer. Since there are many ways to generate money from blogging, many bloggers are even working full-time.
2- Data Analyst
The following qualifications are necessary: a bachelor's degree in statistics, marketing, or a related field; extensive knowledge of data mining, warehousing, and visualization; and proficiency with the most recent versions of Microsoft Excel, programming languages, SQL databases, and database querying languages.
$68,000 a year on average in income
To solve issues and provide answers, a data analyst must gather, purify, process, and analyze data.
The analyst turns raw marketing information into digestible data visualization dashboards, which are subsequently converted into actions that the company's decision-makers can actually implement.
Data analysts utilize software and statistical tools to carry out duties such data collection and cleansing, database upkeep, emphasizing trends, patterns, and correlations in data sets, report creation, and data visualization.
In order to produce fresh, more effective marketing strategies, they do market research, spot important trends and patterns, analyze the data, and disseminate findings.
To illustrate the demographics of the brand's customers, for instance, data analysts could make a pie chart. They may employ analytical tools like Google Analytics to obtain customer data.
The organization may alter and enhance strategic planning for better marketing results by using data analysts to analyze important patterns and visualize data to show what works and what doesn't.
3- Graphic Designer
Requirements: Formal education in graphic design or similar subjects, expertise in such fields, a good sense of visual design and color composition, competence in graphic design software, and a solid graphic design portfolio.
Average annual income: $48.9
For varied material created by a business or brand, graphic designers create and integrate graphical and textual pieces.
These include of printed materials including flyers, posters, social media postings, banners, emails, physical product packaging, and images used to market digital goods.
While giving variation through all the images produced, a graphic designer must retain a coherent and consistent brand image. Additionally, they must ensure that all graphics adhere to the brand's design standards and guidelines, including the use of appropriate typefaces and colors. This is significant because consumers frequently link certain businesses with particular color palettes and typography. Similar to other designers, graphic designers need to have a keen eye for layout and color harmony in order to create aesthetically appealing and excellent visuals. The designer must comprehend the client's or company's creative concept, therefore communication is also crucial.
4- SEO Specialist
Minimum requirements include a bachelor's degree, experience in marketing, information technology, or a closely related industry, and in-depth knowledge of SEO and marketing analytics best practices, platforms, and tools.
annual salary of $47,000 on average
For the websites of the business, a search engine optimization (SEO) professional investigates, evaluates, and applies the finest SEO strategies. Digital marketing must include SEO because it can increase customer and brand reach.
On creating the best tactics for on-page, off-page, and technical optimization, SEO experts concentrate. Additionally, they need to be knowledgeable about several SEO tactics and strategies that work with different content management systems. For on-page, off-page, and technical optimization, SEO experts concentrate on creating the best tactics. Additionally, they must be knowledgeable of a variety of SEO techniques and hacks that work with different content management systems.
Changing the link structure is one example of undertaking keyword research. Other SEO specialists' responsibilities include link building, website traffic monitoring, conversion rate optimization, and link optimization in addition to conducting market research and studying search engine result pages rankings.
They frequently work closely with the web development and content teams to deliver SEO-friendly site design, architecture, and content. Websites with responsive designs, relevant content, and header tags, for example, are preferred by search engines.
Simply said, SEO consultants work to make the design and content of a company website more successful for crawling, understanding, and indexing by search engines.
By doing this, the company's website and web pages will appear higher on search engine results pages, attracting more viewers and clicks.
5- Web Developer
Requirements: A thorough understanding of code libraries and database systems, experience and expertise in the necessary programming languages and applications
annual salary of $70,000 on average
Coding is used by web developers to create and design websites. Having a degree in computer science or a closely related discipline is excellent, but experience in programming and web development is more crucial—especially now that anyone can learn coding online for free.
Web developers can be classified as front-end, back-end, or full-stack.
The user-facing portion of websites is created by front-end web developers, who are in charge of client-side web development. The user experience is more of a priority for these developers as they create items like contact forms and navigation menus that site users can engage with.
The front-supporting end's technology is created by back-end web developers, who concentrate on server-side web development. They do this by developing things like web services and APIs, which help the communication between the server, application, and database of the website.
Web designers who are able to work on both the front end and the back end of a website are known as full-stack developers.
Despite their similarities, front-end and back-end development can demand separate skill sets. Depending on the organization, the skill sets required for a certain web developer role may differ from another.
Back-end developers, on the other hand, must be proficient in server-side programming languages like PHP, Python, or Ruby.
They frequently need to be knowledgeable about PHP frameworks and version control systems, as well as how to run back-end database systems like MySQL.
Additionally, full-time web engineers frequently oversee website upkeep. This entails upholding site security and speed as well as investigating and evaluating any site components before putting them into use on the live website.
6- Marketing Expert for Products
Qualifications: Bachelor's degree in marketing or a closely related subject; experience in product management and marketing; proficiency in writing, editing, and product storytelling; knowledge of competitive analysis, user research, and product data analytics.
$70,000 per year on average
The task of selling a single product or a group of related items falls under the purview of a product marketing professional.
Product marketing professionals concentrate on doing competitive analysis and market research to create efficient go-to-market strategies, such as cross-selling, upselling, and market penetration.
For better new product launch campaigns, they utilize research data with variables like pricing, distribution, and client segmentation. In order to maintain the relevance of their products and marketing collateral, the specialists regularly keep an eye on industry developments.
They develop relevant narratives and modify the product roadmap in collaboration with the product management and PR teams. They discuss the best strategies for highlighting the benefits of the product to the intended market.
Product marketing specialists are frequently tasked with developing campaigns for current products in order to encourage customers to keep using the products.
Additionally, they work closely with other marketing departments to ensure a consistent brand voice throughout a variety of marketing activities, including paid internet adverts, product promotions, and email offers to customers.
7- Social Media Coordinator
Requirements for a Social Media Coordinator include a bachelor's degree, experience in marketing or a closely related profession, excellent writing and communication skills, familiarity with all social media tools and platforms, a working knowledge of SEO, and competency with graphic design software.
$43,006 is the annual average salary.
To maintain a strong social media presence for the business, a social media coordinator or manager is in charge of administering the company's social media accounts. Content is created for various social media sites by coordinators according to an editorial calendar.
The coordinator implements the organization's marketing plan as they collaborate with the marketing and sales departments to promote the business's goods and services on various social media platforms.
Keeping the business current and on-trend requires social media coordinators to investigate social media and marketing trends. In order to better sell the business, they keep an eye out for important trends or possibilities on social media.
An additional responsibility of a social media coordinator is to promote interaction by responding to posts and comments made by followers. The organizer plans social campaigns or collaborations with influencers and keeps track of content effectiveness.
8 - Paid Marketing Expert
Requirements: Bachelor's degree and/or experience in marketing or similar industries, familiarity with social media advertising programs and search engine marketing, budget management abilities, solid knowledge of Google Analytics, and competency with Microsoft Excel.
Average annual salary: $71,000
Paid digital marketing programs for a business or brand are developed, managed, and optimized by paid marketing specialists.
These professionals deal with a variety of paid online marketing platforms.
On search engine results pages, they place adverts. The majority of these paid advertisements fall into the pay-per-click category, which means the business only has to pay when a user clicks on the displayed advertisement.
With conclusion, a coordinator uses social media to expand a brand's visibility and build consumer trust in the hope of boosting traffic to an online store or website and boosting sales.
Another approach is to buy paid social ads, which display advertisements on third-party social media networks like Facebook Ads and LinkedIn Ads.
Additionally, they pay for display adverts using services like Google Ads to display ads on websites that use services like Google AdSense in the areas around the primary content.
Affiliate marketing is a partnership structure in which selected people or organizations receive commission payments to promote the products or services of the firm. Some businesses want their paid marketing specialists to employ this strategy.
By observing variables like return on investment, traffic, overall reach, and clicking and conversion rates, specialists additionally concentrate on analyzing the budget and performance analytics of sponsored marketing campaigns.
Additionally, they keep an eye on market developments and other competitors to stay one step ahead of the competition.
When deciding on content development, marketing strategy, and overall campaign optimization, key stakeholders are then given reports containing the marketing data gathered from all the tracking and analysis.
9- Digital Marketing Manager
$120,000 is the yearly average salary.
A digital marketing manager is a jack-of-all-trades when compared to the previous positions we have mentioned.
The marketing manager may be responsible for performing digital marketing activities or supervising the work of a digital marketing team, depending on the size of the organization.
The manager must be knowledgeable about many facets of digital marketing, including SEO, paid and unpaid campaigns, newsletters, blog posts, marketing copy, affiliate marketing, tracking and analyzing marketing performance data, and online presence.
Smaller businesses could anticipate a digital marketing manager to take on all digital marketing duties on a more condensed and less detailed basis. The marketing manager may be in charge of the conception, production, and distribution of various marketing materials on multiple platforms.
The marketing manager may need to keep an eye on the progress of the digital marketing teams in larger organizations with plenty of specialist divisions to make sure everything is proceeding according to the budget and timetables that were previously agreed upon.