YouTube trials smaller ‘Skip Ads’ button

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. A YouTube spokesperson exclusively told Search Engine Land:“We’re testing an update to the design of the ‘Skip Ads’ button across all platforms.”“Our goal is to provide a more consistent user experience in line with the updated look and feel on YouTube we announced last year.”Why we care. The new design was noticed by Google Ads expert, Thomas Eccel, who shared his thoughts on X (Twitter). He wrote:“Spotted this really small ‘Skip ads’ button, seems like Google is testing this new button. The redesigned skip button was launched to help align it with the new look and feel of YouTube, while maintaining a comparable level of prominence with the current skip button.