YouTube is removing individual ad controls on new videos

September 09, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types:Pre-rollPost-rollSkippableNon-skippableMoving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will automatically decide which ad type to display as appropriate. Creators will still have complete control over mid-roll ads, however, with the option to manually select ad breaks or turn on automatic ad breaks. A YouTube spokesperson said:"This change is happening in order to extend best practices within the creator community and optimize creator revenue." Read YouTube's Simplifying Ad Controls announcement in full for more information.

The source of this news is from Search Engine Land