YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 09, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as:Entire creator channels. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. During major events like the Super Bowl, where there’s a predictable surge in interest around specific topics, brands can strategically capitalize on Content Takeovers to reach a wider audience. This tactical move ensures that any viewer tuning into Usher’s YouTube videos during the Super Bowl when demand inevitably surges will exclusively see content and ads from the sponsoring brand.

The source of this news is from Search Engine Land