YouTube enables linking between Shorts and long-form videos

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. YouTube Shorts are viewed by more than 2 billion logged-in users a month and are seen by people who may not be subscribed to your channel, so linking this content to your long-form videos could be vital in unlocking your brand’s growth and success. There isn’t currently an option to display pre or mid-roll ads on Shorts –however, linking Shorts to long-form videos provides an opportunity to monetize that traffic, as ad products are available on long-form videos. YouTube announced the link update via a statement on its blog:“We know that clickable links help creators direct their Shorts audiences to other types of content, like their long-form videos.