But while you can create custom events to evaluate what’s most important to your business, start with GA4 recommended events. GA4 Recommended Event ListGoogle Analytics provides many recommended event options. How to Set Up GA4 Recommended EventsYou can set up GA4 recommended events by using the Google tag (gtag.js) or Google Tag Manager. How to Make Sure Recommended Events Are Being Tracked in GA4You should always verify that events are triggering correctly in GA4. How to Analyze Recommended Events in GA4Engagement reports are the best places to measure your recommended events.