Those answers will guide your marketing strategy, helping you make data-driven decisions throughout the marketing process instead of relying on guesswork. Use Marketing Key Performance Indicators (KPIs) to Evaluate Your ProgressIt’s not enough to just set goals in your marketing process. Develop a Marketing Plan to Execute Your Strategy“Marketing strategy” and “marketing plan” are often used interchangeably in a marketing process. Your marketing strategy says, “We want to build a house.”But your marketing plan says, “Here’s how we’ll build our house.”Revisiting your marketing plan every quarter lets you adapt it to evolving business goals. Further reading: How to Find Influencers for Your Brand (Not Just on Instagram)Use the Marketing Process to Stay CompetitiveThe steps of the marketing process are cyclical.