Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. More and more, B2B brands are taking advantage of the sight, sound, and motion on the Connected TV screen—and breaking that bland creative mold in the process. The people at MNTN are big believers in engaging and effective B2B ads. So big, in fact, they wrote a whole guide on the subject.