Your comprehensive guide to Performance Max campaigns

Read on to discover everything you need to know about Performance Max campaigns, from getting started and optimizing your campaigns to understanding current adoption and where the PMax blind spots reside. One of the biggest advantages of Performance Max campaigns is the ability to advertise across multiple platforms with a single campaign. A recent survey across our customer user base revealed that 67% were currently running Performance Max campaigns. Uncover the Performance Max blind spotsIf Smart Shopping were a black box, Performance Max would be even darker. For proven tactics to improve precision, visibility, and control in your Performance Max campaigns check out our guide:Unlock the black box: Four ways to get more from Performance Max