Content syndication refers to the process of distributing or sharing content (such as articles and blog posts) across multiple platforms or websites. The goal of content syndication is to increase the reach and visibility of the content by spreading it across different channels. However, there is one problem that could prevent you from reaping the benefits of syndicated content. When publishers use cross-domain canonicalization to share syndicated content, Google may have a hard time figuring out where the original source of the content came from. This results in the SEO authority and ranking potential of the content being attributed not to the owner but to one or more of the syndicating websites.