Yelp ad revenue jumps 13% to record $1.28 billion

February 19, 2024

Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. Self-serve revenue increased by approximately 20% year over year and multi-location revenue grew by approximately 15% year over year. Yelp’s increasing ad clicks, indicating a positive return on investment, make it a strong contender for your ad spend this year.

The source of this news is from Search Engine Land