X’s key advertisers aren’t pausing campaigns – they’re walking away

November 30, 2023

X’s major advertisers have not posted on the platform in almost two weeks. X is potentially facing a loss of up to $75 million in ad revenue by the end of 2023, according to The New York Times. Since Elon Musk took over last year, ad revenue has seen a significant decline. While there’s a chance that major advertisers might return to X in the future, there’s also the possibility that they won’t. If X fails to resolve its ad revenue issue, this could have dire consequences for the platform’s future

The source of this news is from Search Engine Land