X (Twitter) unveils new features to boost control and safety for advertisers

X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Managing Director of X, Linda Yaccarino, said:“This announcement completely reinforces our commitment to brand safety. These new capabilities will work together to unlock an extended level of adjacency protection for X advertisers." "Our work is ongoing and these new solutions are important milestones in our continued brand safety and suitability efforts. X is committed to giving advertisers more control and transparency, and we’ll continue to keep building new capabilities for advertisers."