X (Twitter) tells advertisers that promoted accounts are over

Advertisers will no longer be able to promote their brands in timelines using the promoted accounts ad format on X, formerly known as Twitter. Promoted accounts were one of the oldest ad products on X, so this may be a shock to long-time advertisers. What are promoted accounts? An X representative acknowledged that many brands rely heavily on promoted accounts as part of their advertising strategies:"Will work to identify alternative routes to meet these goals." In the meantime, X is advising advertisers to explore its other ad products, such as engagement campaigns and reach campaigns.