Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. In addition to offering marketers a range of ad discounts, X has warned that they will risk losing their verified status if they do not reach minimum spending thresholds. Twitter's ad revenue has recently plummeted by 59%, following an exodus of big spending advertisers after Musk took over Twitter. Following Twitter's rebrand to X, the company is now trying to rectify the situation by tempting advertisers back to the site via discounted rates. Read Twitter's Ad Pricing policy for more information on its ad prices.