WordPress is creating guides and tools to help publishers migrate to their block based editor Gutenberg and away from commercial WordPress page builders and private closed source content management systems like Wix. WordPress Page BuildersThe mission for WordPress has always been to make it easy for publishers and business people to easily create beautiful websites. Users continued using page builders because Gutenberg initially fell short of the more polished user interfaces of commercial page builders. That’s created an impression with developers that commercial page builders like Divi and Elementor will eventually lose their relevance in the WordPress ecosystem once Gutenberg reaches parity with them. Page builders have not done much to innovate beyond the simple drag and drop innovation.