Will traffic from search engines fall 25% by 2026?

February 20, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g., ChatGPT, Claude) rather than traditional search engines (e.g., Google). Gartner predicts:“By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.”But. 70% of consumers had at least some trust in generative AI search results.

The source of this news is from Search Engine Land