This week’s Ask An SEO Question comes from Christopher, who asks:“Is page speed performance part of the “helpful content” update as well? No, improving or reducing page speed will not help you with the helpful content update from Google. The helpful content update is a modification to the algorithm that adds a classifier about whether the page contains helpful information to the search query. That is why formatting your content correctly plays nicely into both UX and SEO, especially with the helpful content update. The helpful content update is about creating helpful content so that Google can present useful information to searchers in an easy-to-absorb format.