Why your PPC strategy needs a full-funnel approach

What is a full-funnel PPC strategy? A full-funnel PPC strategy involves looking at all stages in your sales cycle and targeting users via PPC before they know your brand name or may know what solution or product they are looking for. Dig deeper: How to use always-on marketing in paid searchThe importance of a full-funnel strategy in PPCInvesting in a full-funnel strategy is well worth the effort. Full-funnel PPC reporting with Looker StudioWhen using Looker Studio, you must guide the visitor through your full-funnel strategy with visuals illustrating what your funnel looks like. A full-funnel strategy is a valuable approach for targeting prospects at various stages of the customer journey.