Why you should prep your holiday SEO campaigns now and how

This often happens with seasonal pages, if there’s nobody to advise otherwise. All the more reason, then, to regularly maintain seasonal pages and allow them to build their authority over the years. Include a placeholder message that allows customers to find sales or deals through copy like “Our seasonal holiday sales may be over, so browse through our current deals,” with a link to the generic sales page. ContentSeasonal sales content is not a one-and-done product list page with all the products you have on sale this year. That said, you should also be auditing your product pages to make sure they’re as tight and consumer-focused as they can be.