Let’s say you’re the SEO for a major movie theater brand, and you say, “Hey John, this is normal seasonal behavior for movie theaters. Now let’s type “movie theaters” and select Topic so that we get a better view of the landscape. What to do when new SERP features appearAs previously mentioned, this can be one of the more complex signs of traffic drops. Discover how the SERP features workIf you’re determined to regain click share in the SERPs, you’ll want to rank for any of these new SERP features. SERP features typically rely on content structure or schema markup to find the right pages to show.