Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

April 19, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Understanding key events in GA4On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”Google explained:“To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. That’s when I realized that the shift from conversions to key events in GA4 is a game changer. However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Adopting key events beyond SEOSEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

The source of this news is from Search Engine Land