Google’s new ad type announcements at Google Marketing Live (i.e., video views and demand gen campaigns) and products like the Ads Creative Studio have made it clear that strong creative must become a priority. Here’s why and how advertisers can hone in on PPC ad creative to drive better results in Google Ads. Streamlining creative productionUnsurprisingly, Google would make it easy for advertisers to produce creative content to support this push. “Ads Creative Studio is a creative management platform designed for creative teams. Ads Creative Studio can improve collaboration and transparency between your creative and media teams and help you create effective ads with more efficiency and scale,” according to Google.