Why Social Signals Matter for SEO (It’s Not a Ranking Factor)

If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. ContentsSocial signals aren’t an SEO ranking factorWe should first discuss the reasons why social signals aren’t a ranking factor. How should Google identify social signals from real accounts when social media platforms themselves struggle with filtering and banning all this spam? Social media is a crucial part of that, and strong social signals reflect the success on this front. I’ve done a bunch of successful organic and paid social media campaigns, but my knowledge pales in comparison with social media specialists.