Let’s look at a few reasons why search engine optimization (SEO) is important. Organic search is the primary driver of website trafficLook at these SEO stats:53.3% of all website traffic comes from organic search. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. To do that, you need SEO. Target topics with search traffic potentialIf you want search traffic coming to your website, you need to target topics that people are actually searching for.