Why search marketing education is a MUST within companies

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. However, one issue has been consistently apparent throughout my career: the urgent need for enhanced education and leadership in search marketing. Here are a couple of reasons why enhancing education and leadership across your organization can profoundly impact search marketing in today’s corporate world:You’re killing your search marketing team’s morale (and retention)No search marketer wants to work in a place where their efforts are constantly undermined and their presence is a source of annoyance. Give search marketers a real seat at the tableEnsure your search marketing team has a voice in decision-making processes, strategy development, and resource allocation.