Why now is the most important time for nonprofit advertising

March 08, 2024

Keep budgets consistentWith an emphasis on year-end giving, many nonprofits will pause all advertising until November. One client, for example, gave us an agile budget: as long as our advertising was giving a positive return, the sky was the limit. Dig deeper: How to use Google Ads to get more donations for your nonprofitMonitor the competitionIf you need further motivation to keep a base monthly advertising budget in place throughout the year, monitor your competitors. Raising awareness of important causes is a good thing for everyone – but, at the same time, my nonprofit client also has an important role in supporting this cause. Leverage high- (and low-) value video assetsWe’re fortunate that the nonprofit client mentioned above has some great, high-production value video assets we can use in their advertising.

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