Dive in to learn why you don’t have to pick and choose which part of the funnel you target at a time. Hitting top and bottom funnel goals actually work better, together. Scaling your advertising doesn't mean choosing between driving new leads or increasing revenue from existing customers. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.