If you’re like most websites, the top trafficked pages are also often at least 12 months old. How rankings work in the real world for 99% of websitesI’ve been fortunate to work on very big sites. Step 2: Define the ‘inputs’ of the model for how much content you’re going to publishNot everyone should create tons of tons of content. We will extrapolate out over the next 12+ months to show you – directionally, if not numerically – how the compounding benefits of SEO kick in only after 12+ months. Step 4: Forecast the next 12 months by continuing to double down without changing strategy or stopping progressRefer back to the bulleted ranking timeline above.