Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

Content marketing is scalable and long termIf you focus on creating helpful, evergreen content that people are searching for, your content can rank high on Google for more keywords over time. Content marketing fuels word of mouthIf people are exposed to your content through other marketing channels, they’ll often share it with friends and colleagues. Content marketing builds trust with customersIf you can help someone solve a problem they’re struggling with, they’ll start to trust you. That’s what content marketing is all about: Creating useful content that helps your target audience solve a problem. Your competitors are doing content marketingIn all, 71% of marketers report that content marketing has become more important to their organization in the last year.