Why Internal Linking Matters and How to Set It Up Properly

To establish an effective internal linking strategy, you should follow a set of steps: find existing internal links on your website, seek out internal linking opportunities, make a list of pages to link to, choose appropriate anchor text, implement the internal links, and, create new linking opportunities. Common internal linking issues include broken or redirected internal links, orphan pages, and excessive number of internal links to unimportant pages. include broken or redirected internal links, orphan pages, and excessive number of internal links to unimportant pages. Find internal linking opportunitiesOnce you have a thorough understanding of your website’s internal link structure, it’s time to identify new internal linking opportunities. Implement internal links on your siteThe next step you’ll need to take involves implementing both navigational and contextual internal links throughout your site.