Understanding Amazon’s AlgorithmUnlike Google, Amazon advertising does impact organic search within the platform. To get sales on Amazon through organic ranking, you first have to cause sales for that keyword phrase. Brands with an existing audience and search volume on Amazon will generally have faster, more successful launches. Take Advantage Of The Honeymoon PhaseWhen launching your product on Amazon, you’re given a short period of time to audition for search terms for that specific product. Advertising And Ranking Go Hand In HandToday, it is difficult to rank for competitive search terms on Amazon without some paid advertising.