Why Google Will Remain Samsung’s Default Search Engine

Reports emerged yesterday that Samsung is considering replacing Google with Bing as the default search provider on its devices. Samsung can’t drop Google as its preferred default search engine, at least not in the US, because of Google’s Mobile Application Distribution Agreement (MADA). Why Samsung Can’t Drop GoogleProschofsky highlights that most countries require Google Search as the default search engine, as per the MADA. The phone manufacturer must set Google Search as the default search provider for all Web search access points (MADA Section 3.4(4)). The Google MADA ensures that Google Search stays the main search engine for most Android devices.