Why Google SGE Is Stuck In Google Labs And What’s Next

January 29, 2024

Considering that Microsoft has integrated ChatGPT into Bing, it might seem curious that Google hasn’t taken a similar step and is instead keeping SGE in Google Labs. In the following explanation, the search index is referred to as memory because a search index is a memory of what has been indexed. This new kind of search engine revamped the search experience and differentiated Bing in the competition for search engine users. The strategy of keeping AI in the background, where at this point in time it works best, allowed Google to maintain users while AI search technology matures in Google Labs where it belongs. See also: Google SGE And Generative AI In Search: What To Expect In 2024Featured Image by Shutterstock/ProStockStudio

The source of this news is from Search Engine Journal