Why Google Seems To Favor Big Brands & Low-Quality Content

February 23, 2024

Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. The point of this anecdote is to point out an instance of where Google’s algorithm unintentionally created a bias that favored big brands. People Love Big Brands & Garbage ContentThe recent Google anti-trust lawsuit exposed the importance of the Navboost algorithm signals as a major ranking factor. The Reviews System is a patch to fix Google’s bias for content that’s about reviews but aren’t necessarily reviews. If Google has systems for catching low quality sites that their core algorithm would otherwise rank, why do big brands and poor quality content still rank?

The source of this news is from Search Engine Journal