Why Google Can’t Tell You About Every Ranking Drop

May 14, 2024

In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. Sullivan clarified that a site could be affected by an algorithmic spam action or simply not ranking well due to other factors. He emphasized that many sites experiencing ranking drops mistakenly attribute it to an algorithmic spam action when that may not be the case. A site could have an algorithmic spam action. However, he highlighted two key challenges:Revealing algorithmic spam indicators could allow bad actors to game the system.

The source of this news is from Search Engine Journal