To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Dig deeper: Ecommerce content: How to demonstrate beneficial purpose and expertiseWhat ecommerce can learn from George ForemanIn 1994, four years before Google was founded, the world was awash with television advertisements fronted by the former boxer George Foreman. Suppose you’re writing content online to sell something directly or otherwise. Some ecommerce sites have focused on building their off-page trust signals with their social accounts more aggressively than on-page ones. Moving on from faceless ecommerceShopping online is ubiquitous, and helping ecommerce sites reach their consumers (despite what a certain Verge article might have you believe) isn’t ruining the internet.