Why Do Local Businesses Need Content Marketing? Establishing Local AuthorityContent marketing offers local businesses the opportunity to position themselves as authorities in their respective industries and communities. Having established an understanding of the “why” of content marketing for small businesses, the question is often “how” can businesses implement effective content marketing strategies on top of the daily running of the business? Create “Your” Unique ContentSo, if content marketing has become so important that everyone is starting to do it, how do local businesses differentiate their content from all the rest? Get Help As NeededThe challenge for many local businesses considering content marketing or digital marketing in general is the time, effort, and know-how required to plan and execute these types of strategies.