Why a content strategy is your map to profitable contentIf you’ve been paying attention, content strategy is a huge deal. Businesses with successful content have a content strategy97% of businesses reported using content marketing as part of their overarching marketing strategy, according to a Semrush survey. 78% of businesses who said their content marketing was “very successful” also had a documented content strategy. A content strategy gives you a competitive edgeOnly 40% of marketers say they have a documented content strategy, according to a recent Content Marketing Institute survey. Your content marketing is more likely to fail without a content strategyA content strategy at the heart of your content marketing will determine whether your efforts will fly – or fall flat.